Ostia Lucille Smith (1885-1951) is the Great Great Aunt of Nick Deeter, Chairman of the Board & CEO of WishBone Medical, Inc. Along with Bertha Zimmer, Ostia Smith was one of the first two female sales representatives in orthopaedics for Revra DePuy. Ironically, Ostia’s first sale was a pediatric bone splint for the ankle to Dr. Leffers in Florida. Over one hundred years later, WishBone Medical is providing advanced technological solutions in the pediatric market.
“Thanks Aunt Osti … Sorry it took so long.”
In 2006, Nick Deeter started his first pediatric orthopedics company because he felt the standards for treatment in children were unacceptable. At best, adult orthopedic devices were altered and made smaller, without regard for the major physiological elements that differentiate kids’ anatomies from adults’. Children need implants designed for their smaller, rapidly changing bodies — ones that do not impale or disturb their growth plates… that consider and meet their unique needs. Working alongside surgeons and engineers, Nick’s team worked to establish and build the niche industry of pediatric orthopedics.
This was only the beginning.
In less than a decade, the pediatric orthopedics space evolved, awareness grew, and children were finally starting to get appropriate treatment. But Deeter knew there were bigger frontiers to be settled — that there were entirely NEW and MORE EFFECTIVE approaches to better aid the 95% of children still receiving implants unfit for their bodies…
WishBone Medical was the ultimate solution.
Founded in 2017, WishBone Medical burst onto the scene with a tenacious will to push industry standards and help children around the world. How? By equipping surgeons with innovative, anatomically appropriate implants and instruments in sterile packed, single-use, disposable kits. With smart selection and fortunate timing, the company made two major acquisitions in 2018, dramatically accelerating product development and launch activities. And the momentum only builds with each passing day.
Today, our ultimate goal is to make innovative pediatric orthopedic products accessible to surgeons to help children all over the world.
Learn how you can join these efforts by visiting the WishBone Orthopaedic Foundation online at www.wbof.org.