Vice President of Sales & Market Development
Eric Cracraft brings over 20 years of medical device experience to WishBone Medical. Specifically, he delivers 16 years of orthopedic trauma, pediatric deformity correction, marketing, and clinical education knowledge.
He spent 11 years as a leading Synthes Trauma Sales Consultant in San Antonio, Texas. He successfully managed multiple community hospitals, surgical centers and an influential Level 1 teaching trauma center. Eric managed a comprehensive product portfolio specializing in adult & pediatric trauma products, foot & ankle implants, power equipment, disposables, and biomaterials. He successfully grew his territory from $700k to over $4 million in just 5 years.
Eric previously served as the Director of Global Training and Clinical Education at OrthoPediatrics in Warsaw, Indiana. He was responsible for developing and implementing all global educational programs for surgeons, residents, surgical sales representatives and global distributor partners. Eric was the driving force and vision for the “4th pillar” which is now recognized as Clinical Education.
Eric is a graduate of Colorado State University, class of 1996 where he studied Sports Medicine. He has two boys, 16 and 13 and they reside in San Antonio, Texas.