Dr. Robert Wertz
Vice President of Market Development
Dr. Robert Wertz brings more than 30 years of healthcare and business leadership experience to WishBone Medical and will be responsible for Spine marketing and sales. For the past 12 years he has merged his medical education and clinical background with in-depth medical device industry experience to lead high-performance teams from “concept to commercialization” to launch over 75 spinal implant systems.
He has built bridges between the medical device industry and surgeon community through recruitment of Key Opinion Leaders and creation of multiple Scientific and Surgeon Advisory Boards to ensure stakeholders’ voices are delivered to product development and marketing teams.
He has developed strong and sustainable relationships with neuro and orthopedic spine surgeon consultants by providing product development opportunities for them to leverage their knowledge, expertise, and passion to design innovative products that streamline procedural efficiency, address unmet clinical needs, and improve patient outcomes.
He received medical licensure in 1997 and raised $5M in venture capital to open the Advanced Spine Center of the Palm Beaches, a multi-disciplinary spine clinic offering a continuum of evidenced based surgical and non-surgical treatment options to patients suffering debilitating spinal conditions.
Prior to entering clinical practice, he held several key positions within the pharmaceutical industry assuming leadership roles in sales, marketing, and business development for Pharmacia and Merck.
Bob currently serves as a Level 1 volunteer chaplain for the Indiana State Department of Corrections. He is also a retired MMA fighter and has advanced belt standing in Krav Maga, Muay Thai Boxing, Brazilian Jiu Jitsu, Judo, and Tae Kwon Do.